Resumen:
Electricity end users can contribute to the secure operation of the future power system by aligning their electricity consumption with the overall system's needs. To facilitate this, end users should receive economic signals that are economically optimal and behaviourally salient to guide their decisions. In fact, end users may not respond to economic signals solely based on economic evaluations. We propose a conceptual framework that describes ways in which key stakeholders can influence end-user behaviour in demand response programmes. We do this in two steps. First, we identify key stakeholders by examining demand response contracts. Second, we categorise literature on end-user behaviour in electricity demand response through the established Capability, Opportunity, Motivation – Behaviour (COM-B) model. We extend this model by integrating behaviourally informed tools that stakeholders can employ to facilitate end-user participation in demand response programmes. Our setup enables policymakers to better understand key behavioural determinants, allowing them to design behaviourally informed energy policies for demand response.
Resumen divulgativo:
La flexibilidad de la demanda no depende solo del precio: el comportamiento y el contexto importan. Las políticas energéticas y contratos deben tenerlos en cuenta. Nuestro marco ayuda a identificar factores de comportamiento y actores clave para diseñar mejores programas de flexibilidad de la demanda.
Palabras Clave: Demand response; End-user behaviour; Demand response contracts; COM-B model
Índice de impacto JCR-JIF y cuartil WoS: 4,900 - Q2 (2025)
Referencia DOI:
https://doi.org/10.1016/j.jup.2025.102087
Publicado en papel: Febrero 2026.
Publicado on-line: Noviembre 2025.
Cita:
D. Stampatori, S. Banerjee, J.P. Chaves, "Shaping electricity end-user behaviour for demand response using the COM-B model", Utilities Policy, Vol. 98, pp. 102087, Febrero 2026. [Online: Noviembre 2025] doi: 10.1016/j.jup.2025.102087
